(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal)

Social media isn’t magic. It won’t fix a broken product or business model. It’s simply a reflection of you and your business.
That said, a social media campaign wouldn’t be successful without a well-thought-out road map for success. Just like having a business plan, planning your social media actions gives you greater odds of achieving your goals.

Have a goal
Ask yourself these questions: What do you want the end result to be? What outcome do you desire? Clarify this information, communicate it to your entire team, and keep it in front of you. It is a given that because you are in business, you want to have more customers and make more money. Have a measurable goal such as increasing visits to your website or walk-ins at your place of business. Making more money is everyone’s goal. Take a look at your mission statement for guidance.

Continue reading about social media strategy……

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