(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal)
The value of a company is in its innovation, product, and market position. I believe the most often overlooked asset is the staff. They create your goods, provide your service, have direct contact with the customer, and represent your brand everywhere they go online and off. They impact your business in a multitude of ways on a daily basis. Investing in their business education is critical to your success.