You have probably opened a Pinterest account and pinned some super geeky Doctor Who memorabilia, beautiful wedding ideas, crafting projects, or yummy dessert options. Did you know that if you own a business, you can use your account to sell your products? This works best when you sell a three dimensional object and have a shopping cart setup either on your website or an ecommerce platform like Etsy or eBay. But it works! [More blogs on Pinterest]
Pinterest is the fastest growing social network with an increase of 1,047 percent (year over year) for unique US based PC visitors. You think that number is high? It pales in comparison when you look at their unique mobile visitors, a 4,225 percent increase! Where’s Facebook in all of this? Their numbers are at -4 percent and 85% respectively. Clearly, Pinterest is where the majority of your audience is spending their time. [Source Nielsen]
Take a look at the Pinterest stream and you’ll see some items have a ribbon on the upper left hand corner with a price. You may not have noticed there is also a Gifts menu item and those are divided up by price range. How do you get that ribbon on your pins? Simply edit the caption to include a sale price. It’s the currency symbol that tells Pinterest the item is for sale. I’ve seen some pins that originate from Etsy or eBay and they bring the amount with them without having it in the description. Make sure you describe the item well to ensure that shoppers looking for your product will find it.
Observe how other brands are taking advantage of this option, get creative, and apply this feature to promote your profit centers. It’s shopping season so put your product’s best foot forward!