Social Media ExpertI hear all the time, “Kerry is the expert at Social Media!” It’s important that you understand how I got to where I am (and that I’m not an expert).

I have two Associate degrees, one in business administration and one in software. Social media is JUST NOW creeping into colleges and wasn’t even “a twinkle in my eye” when I was in school. People in the tech field may or may not go to college (it’s about the one industry that goes either way on whether you need a degree).

How do I stay up to date? I talk to people for feedback and user opinions, I read voraciously, scan news sources frequently, and test the tools myself as much as possible.

So why don’t I consider myself an expert? I am a professional and, yes, I know a lot. I often say “I know more than your average bear.” But there’s a mental picture I want to share with you. Remember walking into a library when you were little? The stacks were the size of mountains and went on forever. I’m a knowledge junkie and this is the picture that pops into my head when I have the foolish desire to read everything. I am reminded that it is impossible to consume it all. The second I learn something, new facts or books (or a gazillion) have been created. The only thing I can do is never stop learning. Even though I’ve been using computers, both Mac and PC, for 30 years, I will NEVER run out of things to learn. Social media continues to change and grow every millisecond. It’s actually quite humbling.

I have said it before, there is no such thing as a Social Media Expert. If someone calls themselves that, turn around and walk the other way.

If you feel like you don’t know much about technology, just remember, everyone started somewhere. You probably won’t get it the first time or the second, keep practicing and it gets easier. It’s the same in computers as in life. Keep plugging away. And if it scares you (I meet a lot of scared people, you aren’t alone), I’ll hold your hand.

We are all students. Every single day.

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