Email marketing has proven time and again it is a tremendously valuable tool for businesses to drive conversion. It also allows for a light touch in continuing communication with our clients and customers. It serves them with a reminder in this recovering economy that we are, in fact, still in business and available to provide service.
I’ve been using Constant Contact for four years and am very pleased with their platform and customer service. I work with many different email marketing services at the request of my clients but I recommend Constant Contact. I find they are AMAZINGLY responsive (I mean lightning fast) if you communicate with them via Twitter @constantcontact or @CTCTHelp.
I received an email from them yesterday touting a new service they offered (conversion, right here!) that allowed for me to create a QR code that sends the scanner to a signup form to join my mailing list. This was on my to do list anyway but they beat me to it with a nicely branded form, thank you! It was really easy to setup and I wanted you to know it’s yet another way to promote your very valuable email marketing efforts.
What can you do with the QR code? Put it on a sign at your front desk, on your brochures, or a tent card in front of a business card drop bucket at tradeshows. But before you start showing off your brand new promotional toy, make sure it works from beginning to end. Test the procedure so your customers and prospects get a smooth experience. You can see below what the mobile landing page looks like. When you test, you’ll be able to make changes if something doesn’t appear the way it should and you will know if the process is cumbersome and/or worthwhile.