“That is so 12 seconds ago!” AT&T’s new ad campaign is really funny. But just seeing that written down makes me anxious (How about you?). You don’t NEED the newest phone, gadget, or dohicky. These ads are created by marketers whose goal it is to get you to adopt new technology at a dizzying rate. This kind of campaign stresses people out and adds to the frenetic pace. As a technology trainer, I see the consequences of this. My clients come to me asking if they need this or that and how to possibly do it all. You can’t do it all or own everything. So I’m giving you permission to stop trying.
Focus on what you need to do. Take care of your priorities. Identify your problems and then seek solutions. These ads are solutions yet they may not be addressing your need. Maybe you need to be less distracted. Quieter. More people focused. There is a major backlash coming against all these extraneous tools.
Before being swayed by good copywriting, ask yourself some important questions:
- Do you need it?
- Do you want it?
- Do you have the budget for it?
- What problem does it solve?
- How will you learn how to use it and incorporate it into your existing systems?
- How soon will it be out of date?
I am frequently asked how I stay on top of it all. I can’t. All I can do is read and pay attention to what’s happening. I miss things. No one can know everything. But if I feel stressed out about the changes, I know you do. I just wanted you to know it’s okay to not have the newest phone, computer, or tablet. You don’t have to know everything. Take a deep breath and go outside for a walk. Trust me. It’s the only way we’ll survive this ride. Take care of yourself.