Everyone that has internet and social media channels struggles for content. We have to constantly focus on what’s most important in our field, what our audience wants to hear about, and balance what we like with what we write. The biggest concern is where the content is going to come from. I won’t lie, this is an issue for me as well. But I wanted to share with you a tool I am going to be using from now on and I anticipate my own struggle will get much easier.
I talk about the benefits of LinkedIn all the time. I think it’s one of the most under appreciated (and most valuable) social media tools of them all. Every time I give a lesson to a client, I am excited to tell them about one of my favorite features: LinkedIn Today. If you struggle for content, look no further than your LinkedIn Today tab.
LinkedIn Today was introduced in March of 2011 yet most people have no idea what it is. It’s a customized newspaper, if you will, based on the industry information and key words you type into your LinkedIn profile and those you are connected with. It mainly shows you three things:
- What your connections and coworkers are sharing on LinkedIn
- What your industry peers are sharing
- What stories are interesting to a wider audience that are outside of your industry
The resources of information range from Harvard Business Review, NPR, Bloomberg, CNN, New York Times, Wall Street Journal, and many many more. You can follow your industry or those of your clients. Every time I open it, I am blown away with how valuable I find the information. My problem is, I never go there. But I found a simple solution.