Social Media for Tomorrow, Sonoma State University Resources

These are articles of reference in relation to the talk I gave EMBA students at Sonoma State University on 1/28/11.

Return on Investment (ROI):

• Being Social in the Social Media World (All things to consider in your campaign)
• Sexy Numbers: Measuring ROI in Social Media Campaigns 
• 100 Ways to Measure Social Media (different ways to look at it)
• 4 Ways to Measure ROI
• Is Social Media Marketing Measurable? The Big Debate

Social Good and Corporate Responsibility:

• Corporate Responsibility and Social Media
• How Social Good Has Revolutionized Philanthropy
• Why Social Media is Vital to Corporate Responsibility 
• 5 Tips for Better Social Corporate Social Responsibility 

New Frontiers:

• How SaaS and Cloud Computing are Transforming Education
• 4 Ways Cloud Computing Can Make Your Business Better Now
• #Gov2.0 (Twitter aggregator)
• Code for America
• PopVox (added 8/8/11)

Other Resources:

• Social Media Marketing Industry Report
• The Social Side of the Internet by Pew Internet Research Center

Learn more about how you can have me come to your university.