Everyone that is using Facebook should have a copy of Mashable’s Facebook Guidebook. This is an incredible resource of must know Facebook tips. Please go to it and bookmark it today!
What’s the difference between a Profile and a Fan page?
The real difference is that you can only have 5000 friends but there is no limit to how many fans you can have. You can also have an unlimited amount of Fan pages.
What is a Custom or Vanity URL?
Once you have 25 fans you can get a custom or vanity URL. The benefit to having one is that it’s easier to remember. I think that having www.facebook.com/yourbusinessname is a lot easier to remember and type in (or include on your business card) than facebook.com/yourbusinessname354321&$k?-654fafk which is how it looks without the custom designation. Trust me. Go here http://www.facebook.com/username/ to get yours. (You can also claim your Profile name as an individual.)
Did you know you can decide where new visitors to your Fan page land?
You can! Underneath the picture select “Edit Page” and go to “Manage Permissions”. You can use that drop down menu next to Default Landing Page to select where non-fans land within your Fan page. Mine is selected to “HELLO! Start Here!” because that is what I’ve named my Custom Landing Page. Here are official Facebook instructions.
Do you want to make your own Custom Landing Page?
Do you even know what one looks like? The standard landing page (where people end up when they are new visitors) is rather bland. If you want to spice it up, you can, it just takes a little work. Here is my custom landing page and here is Mari Smith’s. She’s top notch, the best marketer for Facebook in the world. Ask anyone.
If you want to know how to make your own, here is a great set of instructions, also by Mashable. As of 3/11/11, Facebook has eliminated Static FBML, the standard for building custom landing pages until then. The previous set of instructions led you through how to use that, a now defunct tool. I now use Lujure, a free and easy to use tool that allows you (yes, you!) to build your own and load in onto your Facebook page. You can do it! If you doubt yourself, contact me. I can either train you to do it or do it for you :) And if you don’t care for Lujure, there are many others, just ask me!
Do you want more analytics than Facebook provides?
You can port Google Analytics into your Fan page. Here is a step-by-step article on how to do it.
That’s quite a lot for now. Get cracking on your page today!