I tested out the Rapportive add-on for my Gmail boxes today. The description on their site is “get rich contact profiles right inside Gmail” and that’s accurate. You hook up your Facebook or LinkedIn to see the contact information of the person that emailed you and you can also see previous emails from that person to the right of the email view pane. You can make notes, edit information, and send new email from the sidebar. Right now, I’m only connected via LinkedIn and it shows me whether or not you and I are already connected. This is a quick way to connect with new people right from your homebase. There are also apps you can use within Rapportive such as MailChimp, Bookingbug, Bantam Live and more. It was easy to install and so far it does what it says. It’s a fairly simple connection between your main form of communication (email) and your social networks.
Install and see if you like it. Do you know of any other great add-ons I should know about? Tell me in the comments.
*UPDATE 4/3/13 Pingraphy is back up but is now a pay for service. Boo.
*UPDATE 4/1/13 Pingraphy has been shut down. There really isn’t anything else out there that offers this service for low or no cost. You know of one? Tell me in the comments.
I’m sure my schedule is as crazy as yours. Not only do I teach my clients how to create a social media strategy, populate content on their channels, and train them to maintain those accounts, I also manage all my own social media channels. You probably realize because it’s what I do, that that’s A LOT of social media. I use Hootsuite to manage for the majority of my digital channels and ever since Pinterest came around, I’ve been wanting just one feature – the scheduler. Well, lo and behold, it’s finally here!
I found Pingraphy the other day (how, I don’t remember) and it has this elusive feature. It allows you to disperse your content out over time so that you don’t overload your followers feeds. You can find all the great stuff you want and drip it out slowly and/or post it at optimum times.
You sign in with your Pinterest password and you can see your dashboard with two sections: Manage and Track. Manage includes a scheduler, a view of what you’ve pinned recently and how they’ve performed with pins, repins, and comments as well as the pins waiting to be posted. The awesome part about the scheduler is that if you are pinning from a site with multiple pictures you’d like to include, it gives you the option of spacing out the individual images in minutes of your choosing so that they don’t pile up on each other. You can also upload right from your computer, connect to your Facebook profile (not pages), Flickr, or Picasa. You can even edit and enhance your images!
The Track section gives you account stats. It shows overall account activity, your Top Ten pins (thank you!), the it breaks down stats for each individual board.
With this new discovery, it will allow me to do in-depth research and spend a lot of time reading up on a particular subject because I will be able to pin it all in one sitting.
I think I’m in love.
Go ahead, do a vanity search (otherwise known as “Google-ing”) for your name or business. Do you like what you find? So often, people say they’ve done this and have been unhappy at the information they find. It’s old, it’s personal, it’s simply wrong. Don’t waste your time trying to get those webmasters to remove your information because they: 1) won’t 2) aren’t home 3) have been closed down 4) there are simply too many 5) they all get their information from somewhere. You can be proactive with your online information (see How to Get Started in Reputation Management) and displace it with content you DO want people to see. Or you can list yourself.
Why is it important to make sure the information about yourself on the internet is correct? Yellow Pages Association and comScore found that local search for businesses, products and services grew 58% last year and reached 15.7 billion searches, more than a tenth of overall search traffic. Additionally, see this Sprout Social blog to read more about the benefits of social media on local search results.
According to Internet Reputation Management, 94% of people do research before buying and 60% of those are going to research you online. They might use a phone, they might not. If they were to call you, they most likely aren’t using a traditional phone directory. People under the age of 35 probably don’t have a landline. Did you know that if you don’t have a landline, you may not get a book delivered to your door? It’s true. 18 states have enacted an opt-in policy for delivery and only 2% choose to receive one. Check out this infographic by WhitePages to see the status of the phone book.
Here are some tools that I think you’ll find helpful. Granted, there are more here than you’ll ever really use but pick and choose the ones you want to list yourself on. Focus on the biggies towards the top of the list and the ones that have incorrect info about you and get them the right stuff:
- Google Places
- Merchant Circle
- Manta (really common search result)
- Facebook (get a business page and list your address)
- Citysearch (click register to get started)
- InsiderPages (sign up then search for your business, claim it, or create your listing)
- Localeze (search for your business, claim or add listing)
- Angie’s List
- Get Listed (an aggregate and will show you what your listings look like)
Read more blogs by Kerry Rego Consulting on Reputation Management: http://bit.ly/krcrepmng
[Image via Sustainable SPC]
We have always talked about each other, it’s human nature. The difference is now that the internet is involved, our words can last forever. Disparaging remarks can damage a hard earned reputation. It is recommended that individuals and businesses monitor their reputation to make sure that if something negative is in the public eye, it can be addressed. Positive things also surface and it’s nice to thank people for their support or discover something about you online that you simply didn’t know about.
For those that don’t want to actively participate in the online communities that abound, reputation management is the minimum level that is required in today’s digital world. You don’t need to use social networks or other tools but if you don’t know what’s being said about you, your business and reputation could be going down the toilet while you are completely unaware. (Entrepreneur.com article “How to Clean Up an Online Reputation”)
The most frequent comment I hear when it comes to managing online tools of any kind is “I don’t have the time. I’m really busy.” Guess what? No one has the time. We are all busy. Just like the gym and the dentist, you simply must make the time. We no longer use the physical phone book. What people find when they search your name online is what they believe. Carve out a half hour a week and chip away at this task. It will be well worth it in the end. Once you’ve set yourself up, check back in monthly or quarterly. Monitoring is something you can do at a very minimal level and many of the tools I list below remind you on a regular basis or are automated.
The first step is to perform a vanity search most commonly called “Google-ing yourself”. Enter your name, business name, or known as names into search engines. Make sure you do this on not just Google but Bing, Yahoo, Blekko, and any other search tool you know about. Just because Google Powered search engines have 68% market share doesn’t mean they are the only player whose search results of which you need to pay attention. Write down anything you want to follow up on, positive or negative. According to Internet Reputation Management, 85% people check only the first page of search results. I recommend not stopping there. Go as far into those search results as you can. Don’t give up until you stop seeing results associated with you. Dig like your life depends on it. It just might.
Once the vanity search is out of the way, you now have the task of monitoring any new information that pops up about you. Here’s a list of tools that will be useful for you and not all of them will apply to your needs.
- Google Alerts. This tool is free and easy to set up. It provides you emails as new search results as they happen, once per day, or once per week (your choice). You can also get them in an RSS feed. This tool is the top reputation monitoring solution at 45% usage.(Web Liquid survey). Set one up for your name, business name, maiden name, full URL of your website, Facebook page, Twitter handle, competitor’s name, industry keywords and anything else you can think up. Get creative.
- Social Mention. This tool is like Google Alerts but specifically for social media. It’s free and you can get daily alerts for brands, businesses, news stories and more.
- Brand Yourself. Free with upgrade options. BY makes it easy for you to monitor your search results and gives you action items to improve those results.
- Google Places. Local search results are tremendously important for your business. Decision engines that help people navigate the world (Yelp! Ask.com and more) link up to Google Places and get business information including location, driving directions, phone numbers, hours of operation, coupons, pictures, videos and more. Google sets this up for a lot of organizations so you may already have a GP page without even knowing about it. Make sure your locale is set up correctly. Claim your location and control that information.
- Yelp. This tool is a negative reputation all by itself. Generally considered to be a place to kvetch, it can also contain good reviews. Make sure you check out what people might be saying about you here and setup your business correctly and monitor it on a regular basis.
- Tweet Angel. Twitter is often used for complaining about a customer experience. Even if you don’t use Twitter yourself, that doesn’t mean that your customers aren’t. This service will call you when someone speaks negatively about your business and allows you to determine the response. Cost from $9.95-$29.95 per month.
- Get Listed. See how your business is listed on search engines. Here’s a list of directories.
- LinkedIn. Many people don’t understand the true power of this online tool. LinkedIn is one of the most highly trusted source of information on individuals and is the least social of all the social networking tools so it doesn’t require much of your time. LinkedIn is where business happens. Get your profile up, make sure it’s current, and have a friend read through it for you for their impression and for grammatical and spelling errors. This is your resume, references, and portfolio of work. Once you build it, you just need to check it once and awhile to make sure it’s up to date and is reflective of where you are in your career.
How to Get Started in Reputation Managementis a blog I wrote about how to dominate the search results associated with your name.
Read more blogs by Kerry Rego Consulting on Reputation Management: http://bit.ly/krcrepmng
[Image via Online Reputation Management]
Sometimes I only get 30 seconds with a business owner. What piece of information do I share that will have the most impact on their business? “If you do nothing else, claim your Google Places page!” Why?
The web (and our customers) are increasingly mobile. It’s of utmost importance that your information is correct and available to the public no matter where they are or what type of device they are using to access the internet. Google’s goal is to provide accurate information when and where their customers need it. They have emphasized local businesses by giving them prominent placement at the very top of the page where they place paid ads.
Type in the name of your business on Google. You will know if one has already been created for you if you click on the red pin on your location. Those Google Street View cars may have already claimed your location. All you need to do is claim it as the owner. It’s takes a little time but it is free.
Now read your Place page. That’s what Google thinks of your business. Is the information listed correct? Does it link to your website and other web properties? It’s important because this information is served to other decision engines like Yelp, Bing, and shopping sites. It gets passed around and around on the web. Make sure you list your services, types of payment, hours of operation, location, website and pictures or video if you have them. You can link this to your website so that it’s easy for visitors to get driving directions.
That’s my 30 second social media business advice. Get your business listed!