Tag Archives: recommendations

Risks & Reputation Management: Using Social Media to Protect Your Brand

Posted on December, 22, 2011 by - 1 Comment

“Risks & Reputation Management, Using Social Media to Protect Your Brand”

You are invited to attend a free informational event hosted by Kerry Rego Consulting at Santa Rosa City Hall 7:45 a.m. – 9:15 a.m. on Tuesday March 13, 2012 to educate and inform the public about social media, legal considerations, risk and reputation management.

Learn what you need to know about how to protect your brand name, elevate communications about your company, and understand where hidden dangers to your business lie. You will have access to networking with the speakers as well as other professionals. Resources of information and snacks are provided.

See Press Release for Risk and Reputation Management Event

RSVP on Eventbrite

The speakers are:

Kerry Rego Social Media Trainer and Keynote Speaker

Kerry Rego started her consulting firm, Kerry Rego Consulting, in 2006 yet has 20 years professional computer experience. In addition, her varied background weaves office management, customer service, entertainment, technical recruiting, and technology together into a truly unique skill set. Her firm provides technology and social media education, training, implementation, support and keynote speaking. Ms. Rego will discuss traditional media and new media, risks that must be planned for, and the need to know facts about tools that may or may not be right for a brand.

Judith Delaney of TurnsonPoint ConsultingJudith Delaney of TurnsonPoint Consulting has 27 years experience building and managing legal departments as well as lead drafter and negotiator for companies such as SAP America, Sybase and Indus International. Ms. Delaney will discuss risks, social media policies, and legal strategy.

 

 

Jack Wolf of Wolf CommunicationsJack Wolf of Wolf Communications has been creating marketing campaigns in the fields of tourism, government outreach, health care, architecture, consumer shows, recreation, products, retail, hospitality, and special events since 1990. Mr. Wolf will address corporate communication, the changes facing decision makers, and challenges of which to be aware.

The Pseudo Social Media Experts

Posted on August, 20, 2011 by - 1 Comment

If someone has the audacity to call themselves “expert” or “guru”, I recommend that you avoid them. There are some out there flaunting these self appointed titles. People frequently use these words to introduce me and it makes me uncomfortable. I understand that it’s natural to use these titles when referring to someone that knows more than yourself on a specific subject (particularly social media). My view is that there is always so much more to learn and someone that knows more than I.

I don’t care whom you hire, I just want you to get what you paid for and that the solutions they provide are the right ones for your needs not a package that they want to sell you. Do your research and go with your gut.

Frustrated with the Speed of Real Life

Posted on August, 11, 2011 by - 2 Comments

Me on my morning walk. Glamorous!

I am sunsetting an old email system and was going through a folder of writings I wanted to expand upon and I found this:

“I realize that I’ve become frustrated with the speed that life works at in the physical realm. When I have to physically be somewhere, the amount of time it takes to get there and do that is painful. The internet has spoiled me. Instantaneous action, activity, and results is what I expect and the physical world frequently disappoints me.”

This was actually recorded in my car on an audio file. I could hear the frustration in my voice as I listened to it. I was speaking really slowly like I was trying not to wring the steering wheel dry. Like the very idea was painful and I was trying not to go postal.

What I know is that the pace you *can* work at is different than the pace a human *should* work at. I took my first real vacation in 6 years recently. By real, I mean in a hotel, without the kid, in a beautiful place where I actually wanted to be. I came back a changed woman. I thought so and now hearing my voice from about 8(ish) months ago, it’s even more obvious.

Just because the world runs at such a furious pace, doesn’t mean you have to. You don’t have to use every tool, read every book, watch every show, go to every event, or know everything. You simply can’t. Give yourself a break and go take one. Get a massage. Get adjusted. Take a nap. Relax.

Social Media Tools

Posted on July, 09, 2011 by - 1 Comment

This is a list of tools available. Obviously, this is only a small offering but these are the most basic and widely used tools that you should be aware of. The ones marked with * are tools I use and/or recommend.

Social Networking

Photos/Video Sharing

Blogging

Email Marketing

URL shortener

Cross Platform Tools/Twitter 3rd party Applications

Reputation Management, Monitoring & Analytics Tools

Location Based Services

QR Codes

 

Evernote, An Application to Save Your Brain

Posted on November, 23, 2010 by - 0 Comments

A colleague recently asked me if there was one app on my phone I would recommend, what would it be? It got me to thinking about the indispensable tools I use that others might want to know about. This is not a sponsored post. My opinions and only because I think you’d benefit.

One of my favorite tools I use downloaded onto my desktop and from my smartphone is Evernote. What’s great about Evernote:

  • It’s like the big sticky note in the sky. Store all your “sticky notes” here.
  • I can save text, audio, web clips, and snapshots.
  • It has handwriting recognition so I can search for a term that I wrote in my own handwriting.
  • I can take pictures on my phone and email them to my account. Useful so that you don’t have to write a lot of information down when confronted with a poster or document that you’d like to save.
  • It’s on the cloud so you can access from your smartphone, desktop computer, or at any machine with access to the internet.
  • It helps to keep you CLUTTER FREE!
  • It is free of charge unless you need some serious uploading.

Ways that I use Evernote:

  • My grama gave me a big box of recipes years ago that I don’t think I’ll ever make but I just might one day! Because they are degrading with age, I decided to take photos of each (they were on 3×5 cards) and I have a recipe notebook should I ever want to go back to them.
  • Regular recipes that I really like and actually use.
  • I’ve scanned quite a few restaurant menus and can review them from my lazy spot on the couch.
  • I have the measurements for both my child and husband so when I’m shopping no one needs to know because I don’t have to ask!
  • I keep a list of the clothes that I need to purchase so when I’m in a store I don’t blank on the things I need and just buy what I want. Socks, t-shirts, black loafers, rain slicker, etc.
  • Frequently while reading on the treadmill or recumbent bike at the gym, I want to make notes but it’s not conducive. So I take pictures of the sections of the book I’m reading and send to my Evernote account. That simple.
  • Blog ideas. Book ideas.
  • A chronological list of all my speaking engagements with title of speech.
  • My bowling scores. Yes, I know.
  • Saving special tweets. I can send them right from any Twitter client I use.
  • I take pictures of handwritten notes I take during conversations with my clients. They are always on different sizes of pieces of paper and hard to contain in their regular physical folders. They don’t fall out this way.
  • Whiteboard notes from meetings.

Ways I don’t yet use it but would like to:

  • Taking pictures of all the purchases in the house for insurance purposes.
  • I’m still thinking of more every day!

I couldn’t possibly list every way that Evernote is a brilliant tool. This is a great article on 100 Different Evernote Uses. Do you have a great use that I missed? Or another tool I should be aware of? Please let me know in the comments!