I keep forgetting. Then I remember and it jolts me back to reality. My first reaction is to cry but I’m struggling with that. I tell myself that I’m jaded and shouldn’t be effected by the loss of a corporate figurehead. After all, I didn’t even know him.
Then why do I feel like crying every time I remember he’s gone?
I was absolutely shocked when I saw this text from my father-in-law telling me it was a sad day for Apple with no more information. I’d been in one meeting after the next all day and hadn’t checked the newswires. But I knew. I knew for the longest time Steve Jobs was living on borrowed time. Anything having to do with the pancreas is absolutely unavoidable. Add that to cancer….and you know what happens. When I was asked what I thought about him stepping down, I said, “I’m surprised he didn’t do it a long time ago. He’s not well.”
My whole world revolves around the tools he created. It’s embedded in the language I speak every day. The lessons I teach are largely based on what he gave me. I can’t help but feel like crying. It’s only because I didn’t actually meet him that they don’t flow freely. All I am able to do is lose one tear, wipe it away, and acknowledge that I am surrounded by his products that changed the world. They didn’t just change the greater world, they changed mine. My business model was disrupted after the release of the iPhone and it looks completely different today than when I went into business. I am not saying it lightly when I say Apple products changed my life.
Not many people can say that they had a major effect on the way things work. He did. And for that, for the man that I never met, I sit in silence.
**May you and your family find peace in your passing. Please know we will all miss your vision, your guidance, and your presence. You are felt everywhere.
When the iPad came out, I said, “I’ve already got one, it fits in my pocket.” Yes, that’s my joke about owning a miniature iPad….also known as an iPhone. It’s really about perspective.
When thinking of smartphones, I think a minor change in perspective is in order. Many people complain about the lack of reliability in the phone part of the iPhone service. But as many owners of smartphones know, the calling is really the least important feature. If my phone was marketed as a computer that makes phone calls, people would look at them so much differently.
I run an active business so of course I need a reliable phone. In December of 2006, I acknowledged that having a phone that could access email and the internet was of growing importance. I was ready to dive into the deep sea of research on the only existing option at the time, the Blackberry. Just moments before beginning this task, the announcement of the “great game changer” occurred. This was the announcement of the upcoming release of the iPhone. Being a Mac user and an early adopter of the iPod, I knew, I honestly knew this would change everything. So I waited. I waited 8 long months for the phone. But the phone was released in June of 2007, you say. Why 8 months? I learned after being a bleeding edge adopter with the Handspring Visor that maybe being the first to purchase isn’t such a good idea. I try to wait a minimum of 8 weeks before purchasing new technology for major bugs to be worked out (death grip much?).
I regretted my purchase for one weekend. Thanksgiving of 2007. AT&T had a major outage and my local Apple store filled with people that thought there was something wrong with their phone (myself included). After that long weekend, I really haven’t felt that way again. Nothing is perfect. When people figure that out, life gets easier. Sure I want tethering and sometimes I want Flash but overall I love my phone.
My office is in my home and I try very hard to keep my desktop computer turned off on the weekends. My family uses the disposable PC laptop (another story) and two iPhones for entertainment consumption and reading emails and saved links. Business is kept to a minimum. What I now notice is that my phone almost never rings on the weekend. Not that it’s not working, I simply don’t communicate with my wide network via phone anymore. You can catch me via text, Facebook, Twitter, email, LinkedIn etc. but by phone? That’s so last decade.
I’m telling you, if Apple marketed the iPhone as a palmtop computer, the perception of their reception woes would be over. A miniature computer that makes phone calls, you say? Get out! What will they think of next?