Some people love to get birthday messages on Facebook.
Heck, the first year I was on I couldn’t figure out why no one wished me a happy birthday when my turn came. I realized I had the setting turned off (knowing a lot about reputation management can have its drawbacks).
And some people don’t.
If you’d like to keep your big day to yourself, here’s how to make sure all 900 of your friends aren’t notified, prompted to write on your wall, or purchase a Facebook Gift.
- Navigate to your profile
- Click Update Info (as of May 2013). It may get changed, so look for any kind of “Edit”.
- Click Edit next to Basic Information
- Click on the audience button next to your birthday
- Choose Only Me
There’s one more drop down that allows you to choose whether it can be seen on your profile at all. The options are: show my full birthday on my timeline, show only month and day on my timeline, and don’t show my birthday on my timeline.
Not showing your birthday to the entire world is a good preventative measure to take against identity theft (dang! I’ve shown you mine). Now that we can piece together more and more about each other based on the sheer volume available about us online, be safe where you can.
First go to their Page, click on the gear under the cover photo, and select Like as Your Page (the Like button is for you as a person). Then go back to your Page, start writing your post, type the @ symbol and the Page name, and it should appear as a link.
This creates a direct link between your Page and their Page. It’s cross promotion and creates goodwill. They will also appear in the box called Likes on your Page. This Like box shows businesses you recommend and want others to know about. If you want to tag the Page but don’t want them to stay in that coveted real estate, you can like them for the post then unlike them and they will not be featured in your Like box.
Did you know that much of the traffic to your website comes through your blog? It’s true. Business blogging is a necessity to attract visitors. You are probably thinking, “I don’t know what to write about.” I wrote a blog about good writing subjects called “15 Easy Blog Post Topics” and it’s one of my most popular (the subject matter never gets old). But I’m going to run you through the exercise I do with my clients that will map out for you what you’ll be writing about for the next year.
- Make sure you have 30 minutes to 1 hour of uninterrupted time. I promise that you won’t need that long but you need your brain to relax into this exercise.
- Print out 15 Easy Blog Post Topics, have it nearby, or open it in another browser window so you can refer to it.
- Start with a blank piece of paper, in document software such as Word, or in Excel. On the left hand side of the page, write the months May 2013 through April 2014 (I say this because I’m writing this blog in April 2013, adjust accordingly). See my Sample Editorial Calendar for an example that you can download.
- We are going to write a topic, subject, theme, or title (use any word that works for you) for each month for the next twelve. The reason I’m telling you to start next month is because I don’t want you to feel stressed about writing immediately. You need to have time to think about what you are going to write before it’s due.
- Here are some examples: I just got a great testimonial from a client. I’ll write “Testimonial from John Q. Public” on any of the months (don’t worry about what subject goes where yet) or I could write “History of my company” (why I do what I do). It’s a creative writing process, just keep writing subjects.
- When you’re done with the twelve subjects, take a look at their placement on the calendar. I like to do easy ones like the seasonally appropriate, “It’s January! What are your marketing or social media goals for the upcoming year?” or holiday specific because those belong on the calendar in predictable places. Then adjust the rest of your content to make sense, whether it’s sequential or if it’s specific to your business seasons. Tax accountants are aware of what people need to do to prep for taxes and that content is necessary to publish January-March. Wedding professionals are giving tips to their brides and grooms nine months before their weddings and their high season is June-August.
- Now visit your appointment calendar. Think about whether you write better in the morning, mid-day, or evening. What day of the week is the quietest in your office? Set an appointment on your calendar to write. Writing a blog can take 1-2 hours for writing, editing, research, photo placement, search engine optimization, and social media sharing. After a couple months, you will have to evaluate your success or lack thereof. If you find you don’t write, ask yourself why? Have you not scheduled it? Are you placing it on the wrong day or time? Ask yourself probing questions and you will get the answers. If you are sticking to your plan and things are going well, you can increase your output to twice per month then once a week. It’s rare that people are able to blog multiple times per week unless it’s their only job. This step is about setting up your expectations for realistic goals.
- BONUS STEP: You can do this now or when you are ready to write. Use Google’s AdWords: Keyword Tool to ascertain which words you will be putting in your blog are highly trafficked (hard to stand out in a crowded room) or those that have very little competition. I HIGHLY recommend you watch this short video that not only teaches you how to use it and what the terms mean. Remember, your visitors come to your site/blog based on the keywords you use!
You are all setup to write! Writing down and assigning those twelve subjects usually takes about 15 minutes. How did you do?
Today a friend asked me how to remove himself as an admin of a Facebook Page and transfer ownership to another person. I recorded a screencast to demonstrate, which you can see below. It used to be you couldn’t transfer ownership of a page but now you can. Have the new owner/admin Like the page first, make them an admin (screencast walks you through it), then have the new admin remove you. It’s simply passing the baton.
Maybe you’ve got some extenuating circumstances or it’s more complicated than that, you can hire me to straighten it all out!
I’ve been asked this question a few times but today it was close to home. “What happens to your Facebook account when you pass away?”
No one likes to talk about this but someone very sweet transitioned yesterday and I thought I was being too Facebook nerdy when I said her family will want to memorialize her account. But first thing this morning, there’s a post “from” the deceased in my feed. It was triggered by someone posting a comment to a previous post but there it was staring me in the face. Next thing, Facebook will want me to reach out to her via algorithmic suggestion. It’s painful for those that care to see a smiling profile photo as if nothing had changed.
If you know of someone that needs this info, here’s the link to the Facebook Help section that talks about how to memorialize a deceased person’s account. https://www.facebook.com/help/
You have probably opened a Pinterest account and pinned some super geeky Doctor Who memorabilia, beautiful wedding ideas, crafting projects, or yummy dessert options. Did you know that if you own a business, you can use your account to sell your products? This works best when you sell a three dimensional object and have a shopping cart setup either on your website or an ecommerce platform like Etsy or eBay. But it works! [More blogs on Pinterest]
Pinterest is the fastest growing social network with an increase of 1,047 percent (year over year) for unique US based PC visitors. You think that number is high? It pales in comparison when you look at their unique mobile visitors, a 4,225 percent increase! Where’s Facebook in all of this? Their numbers are at -4 percent and 85% respectively. Clearly, Pinterest is where the majority of your audience is spending their time. [Source Nielsen]
Take a look at the Pinterest stream and you’ll see some items have a ribbon on the upper left hand corner with a price. You may not have noticed there is also a Gifts menu item and those are divided up by price range. How do you get that ribbon on your pins? Simply edit the caption to include a sale price. It’s the currency symbol that tells Pinterest the item is for sale. I’ve seen some pins that originate from Etsy or eBay and they bring the amount with them without having it in the description. Make sure you describe the item well to ensure that shoppers looking for your product will find it.
Observe how other brands are taking advantage of this option, get creative, and apply this feature to promote your profit centers. It’s shopping season so put your product’s best foot forward!
Recently several people have asked me about Spokeo, an aggregate website that lists personal information already available on the web, yet I hadn’t seen it for myself until the last report I worked up. When I encountered it while doing a reputation management report for a client (online brand and personal name search, findings, and includes how to build up great brand content or eliminate that which is incorrect or undesirable), I dropped what I was doing, applied this to myself to learn how it worked, and how to teach you to remove your information.
Navigate to www.spokeo.com and enter your name. You may find that you have several listings. This information comes from public records such as utility bills, phone listings, and more. Investigate each listing that may possibly be you. You will see information such as gender, age, phone number, street address, and a photo of your neighborhood. In order to see the full results, they will charge you. Don’t pay! You can simply remove yourself. (You can read more about privacy rights on the web at Privacy Rights Clearinghouse or about the $80,000 fine levied against Spokeo by the FTC.)
- Copy the listing URL out of the address bar and then navigate to www.spokeo.com/privacy
- Scroll down until you see “Removing Your Listing from Spokeo”
- Paste the URL into the Profile URL box and in the next box put an email address where you’ll be receiving a confirmation link
- Enter in the Captcha phrase and Remove This Listing
- You should receive an email almost instantly that has a link saying “To complete the removal process, please click here.” It works instantly.
- Now keep looking yourself up and repeating this process until they are all eliminated.* I did it for myself and got rid of three listings in less than 5 minutes. Now do it for your spouse and kids.
*When I repeated this process to make sure I got all my steps right for my blog, I used my husband’s information. Spokeo only allowed me to do 2 before it throttled me by saying “In order to prevent abuse, we must limit the frequency of automated privacy requests.” Don’t let them stop you! Go back in an hour or tomorrow but eliminate all information that you can! Yes you can pay an outside service to do this for you but it’s much more expensive and time consuming than you’d like to believe.
Other services with a similar information and process:
- ZoomInfo to opt out use www.ZoomInfo.com/privacy
- 411.info, to opt out use www.411.info/privacy
- White Pages, to opt out use http://www.whitepagescustomers.com/get-help-with-a-personal-listing/
Other aggregator sites like Spokeo: