You learned a lot of information when you attended “Risks & Reputation Management: Using Social Media to Protect Your Brand”. Or maybe someone you know wasn’t able to come. What are the takeaways?
Disclaimer: You will not be able to accomplish all of this in one day. I want to help manage your expectations. You will want to set aside time to accomplish these tasks on a regular basis (maybe once or twice a week) until you’ve worked your way through the list. Pace yourself. What you learn in this process about the online image of your name and your business will be worth all the effort.
• Perform a vanity search (*1)
• Respond to negative commenters in a positive and validating way (*2)
• Setup Google Alerts (*1)
• Setup Google Places (*3)
• Setup business on Directories (*3)
• Legacy Management/Process (*4)
• Assess Computer Systems security (*4)
• Create a Crisis Plan (*4)
• Setup internal Social Media Communications Policy (*4)
• Assess customer service requirements with survey (*2)
• Review website (I recommend reading it out of order to to more easily spot errors) for correct information, functionality, browser compatibility, update on a schedule to keep rankings high with Google (*4)
Blogs to show you how to do the action items:
[Image via CampaignsMD]
If someone has the audacity to call themselves “expert” or “guru”, I recommend that you avoid them. There are some out there flaunting these self appointed titles. People frequently use these words to introduce me and it makes me uncomfortable. I understand that it’s natural to use these titles when referring to someone that knows more than yourself on a specific subject (particularly social media). My view is that there is always so much more to learn and someone that knows more than I.
I don’t care whom you hire, I just want you to get what you paid for and that the solutions they provide are the right ones for your needs not a package that they want to sell you. Do your research and go with your gut.
AVG, an internet security company, did a study and it turns out that 92% of US children have a digital footprint….before they are two years old.
About once a week I say out loud that I am grateful I had my daughter before Facebook went mainstream. I was using Myspace when she was a baby but that environment wasn’t really about family. I just know that I would’ve uploaded a ridiculous amount of pictures and been an “over sharer” (that’s NOT a veiled dig at anyone I know!). The reason I joined Facebook originally was to keep up to date with a girlfriend that moved to rural Canada. I had to wait for it to leave the university system so I could join to see pictures and videos she posted. I feel like I watched her son grow up via social networking. Due to our distance, there’s no other way we could’ve shared that much. [Article about Lance Armstrong's unborn child's Twitter account.]
My husband is on the opposite side of the social spectrum from me and has a higher level of privacy requirements than do I. Every time I post a picture or make a comment about my really really personal life, I think to myself, “What would Dan do?” (and I think of the WWJD bracelets ). Bottom line is I have a little girl and a family to consider. It’s not always about me. Sometimes it’s about prudence and safety. I don’t want to lose sight of the reason I use Facebook and other tools, to connect more deeply and regularly with my family and friends.
We are all looking to find a balance. Just remember…you are the guardian of your child’s reputation and name until they can screw it up for themselves.