You learned a lot of information when you attended “Risks & Reputation Management: Using Social Media to Protect Your Brand”. Or maybe someone you know wasn’t able to come. What are the takeaways?
Disclaimer: You will not be able to accomplish all of this in one day. I want to help manage your expectations. You will want to set aside time to accomplish these tasks on a regular basis (maybe once or twice a week) until you’ve worked your way through the list. Pace yourself. What you learn in this process about the online image of your name and your business will be worth all the effort.
• Perform a vanity search (*1)
• Respond to negative commenters in a positive and validating way (*2)
• Setup Google Alerts (*1)
• Setup Google Places (*3)
• Setup business on Directories (*3)
• Legacy Management/Process (*4)
• Assess Computer Systems security (*4)
• Create a Crisis Plan (*4)
• Setup internal Social Media Communications Policy (*4)
• Assess customer service requirements with survey (*2)
• Review website (I recommend reading it out of order to to more easily spot errors) for correct information, functionality, browser compatibility, update on a schedule to keep rankings high with Google (*4)
Blogs to show you how to do the action items:
[Image via CampaignsMD]
“I don’t write content for my clients or arrange for a content writer. I train staff and management to write what they know. My belief is that you know your clients and market better than anyone. You can pay a content writer to write blogs about your industry but it rings hollow and the reader detects that quickly. Content filling isn’t the goal, it’s addressing the true communication need. Everyone tells me that they aren’t a good writer but it’s really about what you have to say, having someone to edit (if needed), and discipline of a schedule for writing. A few paragraphs once a week (once you’re practiced, you tend to write much more). Among a core staff, everyone can take one or two week’s worth of writing. It can absolutely be achieved in house. Your audience will appreciate the personalization and your bottom line will reflect it in savings. The benefit is that they are truly your words and you can speak them verbally to back up what you’ve written. You can’t do this well if someone has written it for you.
I do believe that investing in high level copy writing, graphic design, layout, and printing is appropriate for big pieces like your website, printed materials and the like but blogs should come from you. That’s my opinion.”
If you receive email subscriptions or read RSS feeds at any length, you, as a reader, can detect when it’s a business owner or team member that is writing or if they are purchasing or outsourcing their copy. Someone called me their “Official BS Detector” yesterday (I need a tshirt printed with that title!) but I know we all have that ability, we just don’t trust ourselves. We know BS when we see it. Give your audience the real thing. They will appreciate it.
[Image via Stock.xchng]
There are four types of Check in Deals on Facebook. But first, why should you care about this feature?
- Location based services cater to those that are mobile and looking to find out what’s going on around them.
- I strongly dislike the word “viral” but in this case, it fits. With an average of 130 friends, all those people see in their News Feed when someone checks into your business location. It’s an endorsement and organic advertisement for your services.
- The influence on others’ purchasing decisions that these check-ins have is clear.
- If you’ve seen the effect that Groupon and Living Social have on the buying scene, you’ll see why this is another tool in your promotional toolbox. I’d recommend signing up for the daily email that allows you to see how other brand are using this. http://www.facebook.com/deals)
- Individual Deal – This one is pretty simple. It’s for new or existing customers and is your basic coupon approach.
- Friend Deal – This check in is designed for up to 8 people when they go in together. This is 8 people times their 130 friends. Do the math!
- Loyalty Deal – Just as it says, this one rewards your loyal customers. They can earn this one after a certain number of check ins, your choice.
- Charity Deal – This one falls into the “social good” category and earns karma points from the universe as well as your customers. You can choose to have this deal make a donation in the amount & to the charity of your choice. You are responsible for the distribution of funds.