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Social Media Training and More

Social Networking

Social Media & Social Networking are about People Connecting with People (notice the word “social”?). I can help you communicate like a person and not a robot. I used to train people to network in a physical room and now I train in digital rooms. Same behavior, same etiquette, same people, different “room”. Together we’ll go over best practices, user behavior, how to navigate around the quirks of the programs, best times of day to post and more. (Samples of Custom Work)

  • Facebook
  • Twitter
  • LinkedIn
  • Myspace (no laughing)
  • Google+, Google Profiles
  • About.me
  • Social Media Management Tool Setup: Hootsuite*, Tweetdeck

Additional services available:

  • Facebook Page custom design
  • LinkedIn profile building
  • Social media branding for consistency
  • Platform audits
  • Online reputation management reports and setup

 

*I am a Hootsuite Certified Professional

Hootsuite Certified Professional

Multimedia

Are you using multimedia to tell your story? A picture is worth a thousand words. Video can inspire, excite, and enflame. Audio is educational. Odds are you don’t know what to use, how to use it, when to post or how to hook it up the rest of your gear. That’s where I come in.

  • Multimedia channel implementation and branding
  • YouTube
  • Vimeo
  • UStream
  • LiveStream
  • Flickr
  • Instagram
  • Cinch
  • and more

 

Blogs

Why do you need a blog? A brand new business can be opened and look fully professional with all the encompassing collateral in less than 48 hours. How does the customer know if a company is the right one for their needs? Express your opinions, what you are about, your philosophy, expertise, communication style, longevity and tone through your writing. Your main website is your brochure, your blog is who you really are. If you’ve ever read a columnist or writer and could hear their voice as you read, you know what I mean. We will review best practices, content creation, and setup for efficient mobile blogging.

  • WordPress (.com)
  • Blogger
  • Tumblr
  • Twitter (it’s a microblog!)
  • Posterous

 

Email Marketing

Email marketing is one of the best ways to reach your customers. It provides them with a light touch about your services and mission. Consider graphics, links, analytics, polls, ecommerce, multimedia capabilities and no attachments necessary, using email marketing is one of the best digital investments you can make!

According to AOL Small Business, your customers want to hear from you more. Are the communications you are sending to your audience up to par? Are you happy with the appearance and results? Can you even track the results? With email marketing, you are your own digital publishing house.

I have been a Constant Contact All Star for three years running (2009, 2010, & 2011). Take a look at my archive for examples. Let me help turn you into a star!

  • Email marketing campaign design and management
  • Constant Contact
  • Vertical Response & more

I recommend:

Try Constant Contact FREE for 60 days!
Get Constant Contact today and tell them I sent you!

Support

You’ve got the book. You’ve sat through the seminar. Now what?

My specialty is people. I love helping you understand what mystifies you. I don’t care that you need me to repeat it or that you should already know this. If you need help, that’s what I’m here for. I’m available at my site, your location, by phone, Skype or other videoconferencing tool.

I provide ongoing software support for you and your business in several ways:

  • Hourly support sessions
  • 1 month, 6 month, and 12 month support packages

Support packages include 4 hours software support per month. Sessions can be face to face (at your site or mine) or via phone/Skype. Includes: general technology, peripherals, desktop software, social media platforms (Facebook, Twitter, YouTube, Google Apps, blogging, multimedia, email marketing and more).

Buying packages saves you off the hourly cost!

 

 

My focus in the area of social media is to have you and your team be informed consumers and have a manageable systems set up to achieve your social media goals. What does that process look like?

Step 1: Education
My goal is to give you the concepts and vocabulary to be an informed consumer. You will get a base in social media (new media) and how it fits with pre-existing marketing tools (classic media). Individuals, teams, seminars.

Step 2: Implementation
I work with decision makers on goals and strategy. We will review current tools and will create and/or upgrade the tools integral to your strategy. I do much of the implementation myself. If necessary, I project manage the outsourcing of design.

Step 3: Training
I train staff on how to operate individual platforms and accounts, answer tech questions, and provide process lists for staff use. We will set up a schedule that is realistic. Implementation & Training can be repeated as many times as necessary, depending on the extent of goals.


*Ongoing support
Once all the pieces are in play, we can evaluate analytics, what is working, and what can be improved. I am available as a guide to make sure the plan stays on course, the staff has a point of contact to answer ongoing questions, and that the efforts expand or contract based on goal success.