Blog: Technology

Staying Connected: Using Social Media to Communicate (Sebastopol Senior Center)

Posted on May, 14, 2012 by - 0 Comments

 

The Antidote to Technology

Posted on April, 29, 2012 by - 0 Comments

I have discovered the antidote to technology. Don’t get me wrong, I love tech. I love the buttons, design, functionality, the possibilities, and the experience of a great user interface design. I don’t love what it’s doing to us. Computers, communication, and social media are such an ingrained part of our lives now, it’s no longer about how to use them but about how not to let them rule our lives.

Kerry Rego Speaking at BIZNOWI spoke at the Northbay Biz Magazine’s BIZNOW event April 19, 2012 and I was given a very specific request. I was asked to talk about how computers and social media are changing us and how to cope. Normally, I’m asked to speak on social media in general or about an individual tool such as Facebook or LinkedIn. This presentation had an Ignite style delivery and was a welcome deviation from my every day speech. To cap off its dramatic flair, it was delivered in an air hangar beside a fleet of jets.

What did I talk about? We have added work loads, increased stress levels, amped up demands on our physical and mental health, and invasive wireless wavelengths. How do you counterbalance all of that? I won’t simply give you the answer but show you how I arrived at it.

I am a California Community Colleges trainer for the Interactive Internet and Mobile Applications for Business (iima4biz) initiative and was brought down to Los Angeles to run a pilot of the course material in May of 2011. Let me set the scene for you. I was seated halfway down a long table in a conference room with 8 small business owners. There was one prospective trainer behind me watching my materials over my shoulder. The grant coordinator and the curriculum writer were witnessing the interaction from the far end of the table. I had my laptop, an iPad with instructor’s notes, a paper workbook so I could see the attendees’ materials, my phone for texts of guiding direction from my coordinators and as a session timer, an overhead projector, audio equipment and a video camera. I delivered 6 hours of curriculum, demonstrated websites, moderated conversation, and managed all of the people and technology like a social media dj. Then I did it again on Day 2.

After flying home, my family and I went to a property my husband manages near the Russian River that has little or no cell phone reception. It was a bright and sunny Mother’s Day and I ended up in the garden weeding. Now I’m not a gardener and I’ve never really had a desire to get my hands dirty. As a kid, weeding was practically a form of punishment. But when my husband asked me and my five year old if we wanted to help so we could get out of there faster, I agreed. I started to pull plants out of the ground, warmed by the sun, I was spending time with my little girl, and putting my hands in the dirt, I realized something. I was having a wonderful day. I had just spent two straight days with electromagnetic and wireless waves beaming through my body and the lack of cell reception plus sun, earth and family, I was in heaven. I felt healthy, happy, and alive. After weeding the whole garden, my daughter and I walked down to the river’s edge and I sat peacefully while she splashed in the water. It was the most profound and simple Mother’s Day I have ever had.

Nature Japanese Tea Garden at OsmosisI didn’t put it all together then. As the year has progressed, I started to pick up signs and pieces of the puzzle. It wasn’t until I spoke at BIZNOW that I had been asked to verbalize it. The antidote to technology is Nature. Not just dirt and trees but anything natural. From silence and meditation, working all of your muscles in exercise, interacting with humans and animals, not just being in a natural environment but experiencing it with your physical body, as well as self preparation and enjoyment of whole foods. We are biological beings and we are experiencing organic elements less and less in our daily lives.

We are stressed out. We are tired. We are sick. But it doesn’t have to be that way. Take a walk. Play more. Eat fresh food. Dig in the dirt. Watch or swim in natural water. Listen carefully to your body and the world around you. The solution has no batteries. The power source is the sun.

Go play.

Web4Biz University

Posted on April, 28, 2012 by - 0 Comments

 

Now available, a FREE video series from Web4Biz aimed at helping you improve your small business strategy. Sections like:

  • Technology Overview
  • How to Get Started
  • New Media Marketing
  • Disaster Recovery
  • and more

All sections of video are in short snippets that are easy to digest (longest is 8 minutes). You will be able to view again and again, take notes, and work through a plan of action with the provided work materials. Also included: forums to communicate with other small business owners and industry experts, resource materials, and blogs.

Kerry Rego Consulting recommends this course because Kerry is the on camera trainer having delivered all the material.

This is a California Community Colleges funded course aimed at Economic Workforce Development.

Web4Biz Press release.

  California Community Colleges  Economic Workforce Development

Connecting in the Third Dimension

Posted on April, 10, 2012 by - 1 Comment

I was invited to participate in Maximum Buzz at Osmosis Day Spa Sanctuary on March 22, 2012. The goal was to have a mini-retreat online professionals. [See my photoset on Flickr] Their words say it better than I can:

“We’re planning our own version of Web 3.0 – and it’s not [really] about the Internet, it is real people, in real-time. Social media, online networking and Internet marketing is based virtually, but it’s fueled by authentic, engaging conversation. Osmosis Day Spa Sanctuary wants to open its doors to bloggers, social media experts and online marketing professionals to network, share ideas and compare notes (and have a little fun). So much of what you do is virtually based, we want you, live and in person to come to Osmosis and unwind.” [See their photoset on Facebook]

We sometimes forget what makes technology work is people. As a culture, we are beginning to look more closely at how we live our lives. I know that technology isn’t the final answer. People are. Don’t forget the enjoyment you derive from being in the same room with other individuals. On that night, we had active conversations about technology, what it means to us personally, and how it’s effecting us.

Maybe it was the wine, maybe it was the good conversation, the chair massages, the cedar enzyme foot baths, or maybe it was the fire dancer. I don’t know. What I do know is we can’t exist in a vacuum and when I walked away from that event, I felt more alive than when I walked in.

Legacy and Process Management: Steps to Take

Posted on March, 12, 2012 by - 0 Comments

Have you ever been sick unexpectedly? Had an accident that prevented you from work? Was your business able to cope with your absence? I started to think long and hard about the process of my work years ago when I worked in Member Relations and Accounting at a country club as I prepared to go on maternity leave. I had taken on many tasks and knew the quirks of a tremendous amount, my goal was to leave my team as informed as possible so they needed to call me for nothing. I achieved my goal by documenting my job well and I’ll tell you how you can do the same. When you lose someone for a day, a week, or forever, you will be able to function just fine.

Legacy Management. Have everyone in your office track their day from beginning to end. Tape a piece of paper to your desk if you sit at one, that way it won’t fly off as you move things around. Every day for a week, track your tasks in chronological order. When you’ve written down all the tasks, describe how to do them in detail. Write it like someone is going to use your notes like a cake recipe to do your job. Include the instructions on how you turn the alarm system on and off, how to turn off the backup for the computer system, how to do a bank drop, details, codes, passwords, whatever your duties entail. When everyone has completed this, create a manual that is centrally located and alert the appropriate people as to it’s whereabouts. Due to it’s sensitive nature, everyone needn’t be privy but make sure several people know so that if one is out sick and the other gets hit by a bus, you’re covered.

Business Information. In that central manual you’ve created, it would be a good idea to include mission statement, contact information for boards or owners, insurance  policy with agent name, alarms, utility companies, staff list with contact info, and other emergency information. Provide a map of your location(s). List regular vendors and visitors (can be helpful in narrowing down theft).

Review Your Assets. You may very well have this information already recorded somewhere as a part of your insurance paperwork. Use that list or start one that inventories all your assets such as furniture, computers and other technology, vehicles, paperwork, and anything else that would need to be replaced in the event of a theft, fire, flood, hurricane, power surge or other physical disaster.

Cloud Computing. If you have a mobile or dispersed team, investigate the usefulness of cloud storage. Tools like Dropbox, Basecamp, Evernote, GoogleDocs and others give you the ability to work, share documents, and collaborate anywhere on the planet. With backup servers, these systems can sometimes be safer than your own. Have you updated your software, hardware, antivirus protection, or done a maintenance check recently? Not only does cloud computing provide offsite security (helpful in case of a natural disaster like a fire or flood that affects your  location), enhanced computing power, increased storage capacity, easier collaboration with location diverse teammates, they provide upgrades and maintenance of the larger system so you don’t need a large tech department. And the cost of these tools are quite affordable. Many start at free or very low cost and if you want enhanced features you pay more.

Cloud security is a valid area of concern. CloudLock, Cyber Ark, and Cipher Cloud are all tools that provide secure ways to partake of cloud services. LastPass will help you contain all of your keywords to one system. Just so you know, no system is perfect. Everyone gets hacked sooner or later (knock on wood). It’s just the way life is. There is no such thing as complete control. Even NASA got hacked 13 times in 2011. You can take appropriate steps to mitigate your risk. I’ve used so many computers (belonging to others) that were unprotected, out of date, the owners engaged in risky internet activities, and were generally unsafe. Just because you have your own server or LAN (local area network) doesn’t make your system safer than one on which you lease space.

Software-as-a-Service. This is a subcategory of cloud computing. Examples of how this would be useful to the efficiency of your operation is Google Voice or Skype for voice communications (both start at free and go up), Myfax for online fax (cuts down on paper, ink, cost of two machines and a dedicated phone line), Quickbooks online, Salesforce, and so many more. The cost each of these can drastically reduce your monthly budget. Not to mention eliminating the large amount of computer software licenses you will no longer need to have for your operation.

Mobile Security. Understand that a tremendous amount of sensitive information that is being accessed via mobile devices. How secure are they? Understand the risk your data is at when deploying mobile devices and allowing them to connect to sensitive data.

Website and Social Media Inventory. With the high use of internet tools in the workplace today, most managers don’t think to require login information from employees and staff. If you don’t have their passwords when they are out, think of the problems that could quickly spiral out of control. This is of the utmost importance in brand communications when using social media tools. Multiple admins on accounts such as Facebook pages and shared login information will help prevent damage when one “goes postal”. It used to be when someone was fired, they might sabotage a filing system or steal supplies. Now they can post the worst thing you can think of on a high profile site like Twitter, Facebook or YouTube. When they are let go, have them hand over their keys, remove their admin status, and change account passwords they had access to BEFORE THEY LEAVE THE BUILDING. Especially if you suspect the person will go off the rails or is ending on anything less than a happy note.

Social Media Sensitivity Training. Due to the relatively new web based tools we are working with, the majority of your staff may have had little exposure and be falling behind. You may need to invest in training in order to remain competitive. Don’t be afraid to invest in that training. Your business will benefit. If this is an area you need to explore, Kerry Rego Consulting specializes in social media and technology training for individuals and business. I’m here to help.

Employee Communications Policy. This policy won’t apply just to social networking or internet sites. This will cover phone, email, fax, letter, face to face, social media or other forms of communication your industry requires. Go through everything and write clear policy  about what is acceptable. Review this with your team. Check to see if you have a privacy policy on your website is up to date and accurate. Make sure you have one! The Federal Trade Commission (FTC) is cracking down on the way personal information is collected. You will also need to be aware of and make clear your particular industry’s compliance needs.

Crisis Plan. Just like an emergency services department would do, go through the exercise of working offsite, doing someone else’s job, natural disaster reaction, and what you will do if/when your website or social media gets hacked. You have muscle memory and having done it once or several times will increase the ease with which you and your team are able to adapt to an emergency situation.

By reviewing your business in this thorough manner, you will be able to spot weaknesses in your supply chain, expenses that can be eliminated, and have an effective plan for action should a situation go awry.

[Image via 3Forward]

Stressful Pace of Technology

Posted on January, 11, 2012 by - 0 Comments

“That is so 12 seconds ago!” AT&T’s new ad campaign is really funny. But just seeing that written down makes me anxious (How about you?). You don’t NEED the newest phone, gadget, or dohicky. These ads are created by marketers whose goal it is to get you to adopt new technology at a dizzying rate. This kind of campaign stresses people out and adds to the frenetic pace. As a technology trainer, I see the consequences of this. My clients come to me asking if they need this or that and how to possibly do it all. You can’t do it all or own everything. So I’m giving you permission to stop trying.

Focus on what you need to do. Take care of your priorities. Identify your problems and then seek solutions. These ads are solutions yet they may not be addressing your need. Maybe you need to be less distracted. Quieter. More people focused. There is a major backlash coming against all these extraneous tools.

Before being swayed by good copywriting, ask yourself some important questions:

  • Do you need it?
  • Do you want it?
  • Do you have the budget for it?
  • What problem does it solve?
  • How will you learn how to use it and incorporate it into your existing systems?
  • How soon will it be out of date?

I am frequently asked how I stay on top of it all. I can’t. All I can do is read and pay attention to what’s happening. I miss things. No one can know everything. But if I feel stressed out about the changes, I know you do. I just wanted you to know it’s okay to not have the newest phone, computer, or tablet. You don’t have to know everything. Take a deep breath and go outside for a walk. Trust me. It’s the only way we’ll survive this ride. Take care of yourself.

Technology to Take Your Breath Away

Posted on January, 04, 2012 by - 0 Comments

It’s cliche to say that something gives you goosebumps. But once in awhile, I see something that really does make the hairs on my whole body stand up and this is one of those videos. It features the Kinect from Microsoft. It’s a video game system that takes a 3D rendering of physical space and you interact with the game via your body. No wand or controllers. I believe that this is the best thing Microsoft has come out with since Windows.

This video shows that this isn’t just a video game. The possibilities for this tool are breathtaking. From music to science, art to medicine, we are only bound by our own thoughts. We have no limitations.

 

Social Media Advice in 30 Seconds: Claim Your Google Places Page!

Posted on December, 09, 2011 by - 0 Comments

 

Sometimes I only get 30 seconds with a business owner. What piece of information do I share that will have the most impact on their business? “If you do nothing else, claim your Google Places page!” Why?

The web (and our customers) are increasingly mobile. It’s of utmost importance that your information is correct and available to the public no matter where they are or what type of device they are using to access the internet. Google’s goal is to provide accurate information when and where their customers need it. They have emphasized local businesses by giving them prominent placement at the very top of the page where they place paid ads.

Type in the name of your business on Google. You will know if one has already been created for you if you click on the red pin on your location. Those Google Street View cars may have already claimed your location. All you need to do is claim it as the owner. It’s takes a little time but it is free.

Now read your Place page. That’s what Google thinks of your business. Is the information listed correct? Does it link to your website and other web properties? It’s important because this information is served to other decision engines like Yelp, Bing, and shopping sites. It gets passed around and around on the web. Make sure you list your services, types of payment, hours of operation, location, website and pictures or video if you have them. You can link this to your website so that it’s easy for visitors to get driving directions.

That’s my 30 second social media business advice. Get your business listed!

On Air Guest at Call Kira! on KSRO

Posted on December, 06, 2011 by - 0 Comments

I will be speaking to Kira Reginato of Call Kira! on KSRO 1350 about technology and social media on Christmas Eve. Don’t worry, it’s pretaped :)

 

iima4biz Video Workshop

Posted on December, 06, 2011 by - 0 Comments

I will be on set at the Los Angeles Valley Community College filming the iima4biz curriculum. We will take the footage and create about 40 videos about business, technology, interactive internet tools, and more that will be online and available at http://www.web4biz.org in January 2012.