Your social media campaign is like a house. The foundation and the base of it all, is your website or other place where you convert visitors. Each channel has it’s own theme, feel, culture, and rules. Every time you want to share a piece of content, you’ll need to know which “room” of your house it belongs in. Many people think it’s all about gaining likes or followers on social media. It’s not. It’s about what affects your bottom line.
Before you pick a channel, before you get fancy with the tools and toys, do this:
- Establish what makes you money.
- Increase opportunities for your customers to spend money.
Social media tools are slippery slides that smooth the path for your prospective and current customers to spend said money. Social media isn’t THE POINT. It’s a vehicle. Continue reading