I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute information. I do this every other week. Sometimes it takes an hour sometimes only 20 minutes.
Give it a try and tell me if it works for you or you have a better approach.
Kerry Rego presented “The Benefits and Obstacles of Strategic Social Media Planning” to the Professional Services Marketing Group-North Bay on July 17, 2012. She introduced concepts for reputation management, strategies for developing and delivering content, and utilizing specific tools to streamline the time investment. You can contact Kerry to schedule an in person presentation or webinar for your team or organization. 707-520-4572