The Social Media Illusion

“You look SO busy!”

This is what I hear every time I see someone in person that I haven’t seen for awhile. They’ve been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I’m swamped. I actually don’t use the word busy and I encourage others to ditch it too. Everyone is busy-that’s just life. But I find the word itself makes one feel more chaotic and out of control.

My answer to those exclamations is, “It’s all an illusion.”

Social Media Is An Illusion

I teach digital marketing, manage my own accounts, and follow others for inspiration and examples. I’m completely surrounded by the internet all day long. I pay close attention to the tactics people and businesses use in presenting themselves. Continue reading

Why Your Brand Needs To Be On Instagram

“Instagram is for teenagers.” “It isn’t designed for business.” “Instagram isn’t a money maker for us.”

These are the myths I hear every day. It’s time to think outside of the box, look toward the horizon, and engage your audience where they are at. Don’t assume that traditional channels (did I just say “traditional” in a social media context?) such as Facebook and LinkedIn are where your customers prefer to learn about you. You may say, “Our company is B2B and we really don’t deal with B2C or ever talk to consumers.” You are forgetting that the line between business and consumer melted with the advent of social. Every day all day, we are online seeing, experiencing, and learning about your brand whether it’s on purpose or by accident. Your B2B targets are consumers on their days off and they could be seeing your brand messages all the time. Don’t live in the silo of B2B/B2C as it simply doesn’t exist any longer.

Look at the numbers

Here are just some of the reasons why your brand needs to be on Instagram: Instagram posts get 3 times the engagement as a regular post on Twitter. Brands such as Red Bull have seen up to 30k more interactions on Instagram than they did on Facebook when posting the same video. Of course, as brands flock to the wide open spaces of Insta, the field will get more crowded. All the more reason to get there now.

Here are ways to take advantage of Instagram to engage your audience: Continue reading

Keep Your Social Media Home Grounded

Your social media campaign is like a house. The foundation and the base of it all, is your website or other place where you convert visitors. Each channel has it’s own theme, feel, culture, and rules. Every time you want to share a piece of content, you’ll need to know which “room” of your house it belongs in. Many people think it’s all about gaining likes or followers on social media. It’s not. It’s about what affects your bottom line.

Before you pick a channel, before you get fancy with the tools and toys, do this:

  1. Establish what makes you money.
  2. Increase opportunities for your customers to spend money.

Social media tools are slippery slides that smooth the path for your prospective and current customers to spend said money. Social media isn’t THE POINT. It’s a vehicle. Continue reading

Short Video Social Media Tools

Both Twitter and Instagram have recently introduced short video format. Twitter’s Vine videos in 6 seconds and Facebook/Instagram quickly countered with 15 second long videos.
I was doubtful on how benefit could be derived from such a small product. So when read this article by Hootsuite on who was doing a great job with it,  I found a neat example of how you can teach science in a short time. Check out General Electric on Vine. (Download the app to your mobile device and use the Explore feature to find the brand.)
Do you have a favorite brand or example of use with either of these two?

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