Blog: Education

Staying Connected: Using Social Media to Communicate (Sebastopol Senior Center)

Posted on May, 14, 2012 by - 0 Comments

 

Web4Biz University

Posted on April, 28, 2012 by - 0 Comments

 

Now available, a FREE video series from Web4Biz aimed at helping you improve your small business strategy. Sections like:

  • Technology Overview
  • How to Get Started
  • New Media Marketing
  • Disaster Recovery
  • and more

All sections of video are in short snippets that are easy to digest (longest is 8 minutes). You will be able to view again and again, take notes, and work through a plan of action with the provided work materials. Also included: forums to communicate with other small business owners and industry experts, resource materials, and blogs.

Kerry Rego Consulting recommends this course because Kerry is the on camera trainer having delivered all the material.

This is a California Community Colleges funded course aimed at Economic Workforce Development.

Web4Biz Press release.

  California Community Colleges  Economic Workforce Development

Media and Communications Day with Tomorrow’s Leaders Today Santa Rosa Group 2

Posted on March, 24, 2012 by - 0 Comments

I am looking forward to the third year of my work with the kids at Tomorrow’s Leaders Today for Media and Communications Day. I’ll be guiding the students from Santa Rosa Group 2 (North Group was 4/10/12 and Santa Rosa Group 1 was 4/16/12) on how to create a Social Media Strategy and marketing the program of TLT with a variety of tools available from Facebook, Twitter, Pinterest, YouTube, QR codes, email marketing, texting and whatever else the students and I come up with. This will be the final day of their program and their final project.

One of my favorite parts of being a business owner is that I get to participate as much as I want with young people. I absolutely love to do it because I know that social media education is hard to come by and if I can have any part in helping them get to where they want to go in business or helping others, it’s my pleasure. I’m so grateful the coordinators of this program, and others, ask to me speak. Thank you.

Media and Communications Day with Tomorrow’s Leaders Today TLT Santa Rosa Group 1

Posted on March, 24, 2012 by - 0 Comments

I’m excited to be back for my third year presenting to Tomorrow’s Leaders Today for Media and Communications Day. I’ll be working with the kids from the Santa Rosa Group 1 (North Group was 4/10/12 and Santa Rosa Group 2 is 4/23/12) on how to create a Social Media Strategy and marketing the program of TLT with a variety of tools available from Facebook, Twitter, Pinterest, YouTube, QR codes, email marketing, texting and whatever else the students and I come up with. This will be the final day of their program and their final project.

One of my favorite parts of being a business owner is that I get to participate as much as I want with young people. I absolutely love to do it because I know that social media education is hard to come by and if I can have any part in helping them get to where they want to go in business or helping others, it’s my pleasure. I’m so grateful the coordinators of this program, and others, ask to me speak. Thank you.

Media and Communications Day with Tomorrow’s Leaders Today TLT North Group

Posted on March, 24, 2012 by - 0 Comments

I’m excited to be back for my third year presenting to Tomorrow’s Leaders Today for Media and Communications Day (Santa Rosa Group 1 is 4/16/12 and Santa Rosa Group 2 is 4/23/12). I’ll be demonstrating how to create a Social Media Strategy and marketing a product with a variety of tools available from Facebook, Twitter, Pinterest, YouTube, QR codes, email marketing, texting and whatever else the students and I come up with.

One of my favorite parts of being a business owner is that I get to participate as much as I want with young people. I absolutely love to do it because I know that social media education is hard to come by and if I can have any part in helping them get to where they want to go in business or helping others, it’s my pleasure. I’m so grateful the coordinators of this program, and others, ask to me speak. Thank you.

Twitter & Facebook – Promote Your Business

Posted on March, 01, 2012 by - 0 Comments

The 1st day is devoted to Facebook and the second to Twitter. Each session of this course will include: an in-depth tour of the social media platforms, best practices information, terminology, how to use metrics to track performance, how to create an effective strategy for your business, marketing your business and how to build an audience.

City of Santa Rosa Recreation and Parks Class, Register Here and type in barcode #61333. If you don’t already have an account with the Rec department, you can call 707-543-3737 to get one.

18yrs+

Fees: $63 Resident / $73 Non-Resident

Tuesday 3/13/12 6-9pm

Wednesday 3/14/12 6-9pm

Franklin Park Training Center

Solving Our Problem of Digital Illiteracy

Posted on November, 05, 2011 by - 3 Comments

I pointed out my concerns about our workforce being digitally illiterate. I’m not a fan of all talk and no action. So here are my active suggestions on how we can improve the situation and make us competitive again:

  • Invest in technology tool upgrades in our public schools. Take a tour of the average computer lab at public schools here in the US. They are quite out of date and all programs are desktop based. If we were to partner local businesses with school systems, they can subsidize the purchase of inexpensive units that maximize space and usability. Businesses have a vested interest due to the fact that in a decade, many of those children will be their local talent pool from which they’ll be hiring. Check out the Apple learning labs to see an example of a way to bring tech in in a new way. I’m not suggesting that schools can afford this exact option but I’m inspired by the compact design and mobile storage possibilities. This is different than any computer classroom you’ve ever seen.
  • Make basic technology proficiency a high school graduation requirement. Not just typing, spreadsheets, and word processing but we need to offer database administration,  networking, and web design. These are the skills that are in demand. According to Bloomberg, as of May 2011, Microsoft had 4551 jobs available (in an economy where we have 9.1% unemployed!) yet it takes them an average of 65 days to fill a single position. This figure alone demonstrates that we need to get our youth equipped with skills that all employers are asking for. There is the ICDL or the Internet Computer Driver’s License, the international standard in end-user computer skills. It’s a certification in the practical use of computers and computer applications and is supported by governments, informatics societies, international organizations and corporations globally. ICDL is delivered in 148 countries, through 41 languages. Internationally, many places that one applies for a job, this certification is required.
  • Offer more breadth of technology in higher education. Data is king and data analytics, data mining, data manipulation of all sorts is highly in demand. How about game design? Or development courses? Or technological anthropology? The point is, what is being offered is limited and not that helpful in getting undergrads one of the many available jobs in technology.
  • Put more money into job training courses like the one in New York City backed by Mayor Bloomberg. When our workers are being let go from their jobs on a Tuesday and they are looking for a job on a Wednesday, how are they any more qualified today than they were yesterday? They aren’t. We need to provide our fellows with the tools they need to be competitive. Business skills, job interview skills, LinkedIn profile writing, business technology 101. Small business development centers, SCORES, state employment offices and SBA funded programs are the perfect delivery device for this type of education. They could even hire out of work educators as trainers and get even more people working.
I’m worried about where we are headed. I don’t see  enough strategic technology education happening. The magic word is “jobs”. I know how to get people working. Get them trained. I know how to make sure our younger generation will be able to support themselves. Give them opportunities to gain the skills which makes them a desirable hire. Provide them with experience in controlled environments to understand how business works on the internet, not just in social life. If you were to see the lack of education I do, you’d be worried too. It’s nothing a little education can’t fix.
Our economy depends on it.

 

Our Workforce is Digitally Illiterate

Posted on November, 05, 2011 by - 1 Comment

My first directive as a social media and technology trainer is education. I help people understand what’s going on, who’s talking, where they are, how to make it happen, and when they should participate. What has become painfully obvious to me is our absence of opportunities to learn and a lack of technological education. I am guiding increasing generations of the digitally illiterate. Let me show you what I mean.

Quick Quiz:

  • How old are you?
  • How far back can you remember that technology was included in your curriculum?
  • Did they teach typing or computers in your junior or high school?
  • Did the internet even exist when you were in school?
  • Assuming you use a computer now, how did you learn to use it?
Can you see where I’m going with this? Unless you have recently been unemployed and gone through a job training course, I’ll bet you learned how to use computers after you got out of school. You probably learned how to use a word processing program or spreadsheet but do you really know how to use a computer? The majority of the people I work with and personally know are just barely functioning with the tools that run their lives. The business world is actively adopting and using new tools and media to advance. Our workforce is being left behind without enough opportunities to become educated and enhance their skill set.
People assume that I’m young enough to have been surrounded with computers my whole life. I really wasn’t but I was actively encouraged to use it. I had to come to the realization on my own that a technology education was imperative to my survival in the job world. All schools have some kind of computers but there’s a difference between possessing the equipment and providing a strategy to use them to your best advantage. I had to go out of my way to get and act on that information.
I’m worried. Very worried. I’m concerned about adults as well as kids. If the technology isn’t in the classrooms, if the teachers aren’t using it, if the kids don’t get to use tech except for their parents mobile phones/iPads/or laptops, how do you think we will be competitive in the workplace?
We won’t. It’s that simple.
If you don’t have a job now, good luck with that. You will not be employable until you learn how to read the language of the business world that is evolving every day. You know how to read the written word but we all know what’s happened to penmanship, letter writing, and spelling. The new frontier is not on paper, it’s on the screen.


Social Media: What Students Need to Know

Posted on October, 18, 2011 by - 0 Comments

Additional resources available by searching my blog for “Reputation Management” or by clicking here: http://bit.ly/krcrepmng