A few years ago I created a tool for my own use that I’d like to share with you. I found that when I sat down to write content for my various social media channels that I’d forget to talk about certain topics. I gravitated towards the obvious, the easy, and rarely addressed some important issues that simply weren’t my favorite. I needed a way to make sure that I covered all of my content, but how? I created a Social Media Theme Schedule and it solved a lot of problems. (I’ve included a download at the end of the blog for your use.)
I love spreadsheets! They are an amazing way to track lots of information so I opened a blank sheet and asked myself the following questions:
- What are the important subjects I need to cover?
- What do my clients need (and want) to hear from me?
- What are my profit centers (ways I make money)?