Kerry Rego Consulting Blog

How to Get Back LinkedIn Invitations

Posted on May, 15, 2012 by - 4 Comments

Why hasn’t that person accepted your LinkedIn invitation? I’m sure it’s not that they don’t love you or that you aren’t fabulously skilled. It might be that they’ve created themselves multiple accounts (quite common) and don’t check the email that you sent your invite to. They may simply not use LinkedIn. It could be they’ve forgotten their password and haven’t checked it since they turned on their account. You only get 3000 invitations on LinkedIn* so use them wisely!

Here’s how to get back some of the outstanding invitations you’ve sent:

  • Navigate to your LinkedIn Inbox
  • Click on Sent in the left hand navigation bar
  • Select each line that has Accepted after the name and Delete (I deleted over 200)
  • You will be left with the invitations that haven’t been accepted
  • At the top of the list, you can select All and click on Delete to get back those invites

LinkedIn Invites

You can also use this “take back” if you’ve invited someone by mistake or have second thoughts about connecting. I was testing a Connect button during a LinkedIn lesson with a client and accidentally invited someone I totally did not know. I went and took back the invite the next day.

Simply connecting with others on LinkedIn doesn’t make magic happen. This is a digital representation of your physical network. When you need information, services, help, or work, your network is where you go. LinkedIn simply makes it easier to know the skills and abilities of your network. See this blog about why LinkedIn is the place professionals do business or read my LinkedIn blog category to get your fill on the subject.

*I have heard that you can request more from Customer Service, though I don’t know how effective that is but here are two emails I’ve found for this need: customer_service@LinkedIn.com or cs@linkedin.com

Staying Connected: Using Social Media to Communicate (Sebastopol Senior Center)

Posted on May, 14, 2012 by - 0 Comments

 

Efren Carrillo Speaks on Social Media to Engage the Community

Posted on May, 01, 2012 by - 0 Comments

I gave Efren Carrillo, Sonoma County Supervisor, a hand in developing a social media presentation on using social media to engage the community in local decision making. This presentation was given on August 12, 2011, at the California State Association of Counties Institute for Excellence in County Government session, “Public Engagement: Involving the Community in Decision Making.”

The Antidote to Technology

Posted on April, 29, 2012 by - 0 Comments

I have discovered the antidote to technology. Don’t get me wrong, I love tech. I love the buttons, design, functionality, the possibilities, and the experience of a great user interface design. I don’t love what it’s doing to us. Computers, communication, and social media are such an ingrained part of our lives now, it’s no longer about how to use them but about how not to let them rule our lives.

Kerry Rego Speaking at BIZNOWI spoke at the Northbay Biz Magazine’s BIZNOW event April 19, 2012 and I was given a very specific request. I was asked to talk about how computers and social media are changing us and how to cope. Normally, I’m asked to speak on social media in general or about an individual tool such as Facebook or LinkedIn. This presentation had an Ignite style delivery and was a welcome deviation from my every day speech. To cap off its dramatic flair, it was delivered in an air hangar beside a fleet of jets.

What did I talk about? We have added work loads, increased stress levels, amped up demands on our physical and mental health, and invasive wireless wavelengths. How do you counterbalance all of that? I won’t simply give you the answer but show you how I arrived at it.

I am a California Community Colleges trainer for the Interactive Internet and Mobile Applications for Business (iima4biz) initiative and was brought down to Los Angeles to run a pilot of the course material in May of 2011. Let me set the scene for you. I was seated halfway down a long table in a conference room with 8 small business owners. There was one prospective trainer behind me watching my materials over my shoulder. The grant coordinator and the curriculum writer were witnessing the interaction from the far end of the table. I had my laptop, an iPad with instructor’s notes, a paper workbook so I could see the attendees’ materials, my phone for texts of guiding direction from my coordinators and as a session timer, an overhead projector, audio equipment and a video camera. I delivered 6 hours of curriculum, demonstrated websites, moderated conversation, and managed all of the people and technology like a social media dj. Then I did it again on Day 2.

After flying home, my family and I went to a property my husband manages near the Russian River that has little or no cell phone reception. It was a bright and sunny Mother’s Day and I ended up in the garden weeding. Now I’m not a gardener and I’ve never really had a desire to get my hands dirty. As a kid, weeding was practically a form of punishment. But when my husband asked me and my five year old if we wanted to help so we could get out of there faster, I agreed. I started to pull plants out of the ground, warmed by the sun, I was spending time with my little girl, and putting my hands in the dirt, I realized something. I was having a wonderful day. I had just spent two straight days with electromagnetic and wireless waves beaming through my body and the lack of cell reception plus sun, earth and family, I was in heaven. I felt healthy, happy, and alive. After weeding the whole garden, my daughter and I walked down to the river’s edge and I sat peacefully while she splashed in the water. It was the most profound and simple Mother’s Day I have ever had.

Nature Japanese Tea Garden at OsmosisI didn’t put it all together then. As the year has progressed, I started to pick up signs and pieces of the puzzle. It wasn’t until I spoke at BIZNOW that I had been asked to verbalize it. The antidote to technology is Nature. Not just dirt and trees but anything natural. From silence and meditation, working all of your muscles in exercise, interacting with humans and animals, not just being in a natural environment but experiencing it with your physical body, as well as self preparation and enjoyment of whole foods. We are biological beings and we are experiencing organic elements less and less in our daily lives.

We are stressed out. We are tired. We are sick. But it doesn’t have to be that way. Take a walk. Play more. Eat fresh food. Dig in the dirt. Watch or swim in natural water. Listen carefully to your body and the world around you. The solution has no batteries. The power source is the sun.

Go play.

Web4Biz University

Posted on April, 28, 2012 by - 0 Comments

 

Now available, a FREE video series from Web4Biz aimed at helping you improve your small business strategy. Sections like:

  • Technology Overview
  • How to Get Started
  • New Media Marketing
  • Disaster Recovery
  • and more

All sections of video are in short snippets that are easy to digest (longest is 8 minutes). You will be able to view again and again, take notes, and work through a plan of action with the provided work materials. Also included: forums to communicate with other small business owners and industry experts, resource materials, and blogs.

Kerry Rego Consulting recommends this course because Kerry is the on camera trainer having delivered all the material.

This is a California Community Colleges funded course aimed at Economic Workforce Development.

Web4Biz Press release.

  California Community Colleges  Economic Workforce Development

Connecting in the Third Dimension

Posted on April, 10, 2012 by - 1 Comment

I was invited to participate in Maximum Buzz at Osmosis Day Spa Sanctuary on March 22, 2012. The goal was to have a mini-retreat online professionals. [See my photoset on Flickr] Their words say it better than I can:

“We’re planning our own version of Web 3.0 – and it’s not [really] about the Internet, it is real people, in real-time. Social media, online networking and Internet marketing is based virtually, but it’s fueled by authentic, engaging conversation. Osmosis Day Spa Sanctuary wants to open its doors to bloggers, social media experts and online marketing professionals to network, share ideas and compare notes (and have a little fun). So much of what you do is virtually based, we want you, live and in person to come to Osmosis and unwind.” [See their photoset on Facebook]

We sometimes forget what makes technology work is people. As a culture, we are beginning to look more closely at how we live our lives. I know that technology isn’t the final answer. People are. Don’t forget the enjoyment you derive from being in the same room with other individuals. On that night, we had active conversations about technology, what it means to us personally, and how it’s effecting us.

Maybe it was the wine, maybe it was the good conversation, the chair massages, the cedar enzyme foot baths, or maybe it was the fire dancer. I don’t know. What I do know is we can’t exist in a vacuum and when I walked away from that event, I felt more alive than when I walked in.

Kerry Rego Consulting Named One of Constant Contact’s 2011 All Stars

Posted on March, 22, 2012 by - 0 Comments

Constant Contact All Star AwardKerry Rego Consulting Named One of Constant Contact’s 2011 All Stars

Kerry Rego Consulting recognized for achieving exemplary marketing results

SANTA ROSA, CA — 3/15/2012 – Kerry Rego Consulting, Social Media Trainer and Keynote Speaker, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Kerry Rego Consulting’s results ranked among the top 10% of Constant Contact’s customer base.

Kerry Rego Consulting provides: Social Media & Technology Education; implementation of tools; training of staff; and ongoing support to individuals, businesses, non profits, government and more.

We are proud to be named a Constant Contact All Star for our third year in a row. Email marketing is an important communication tool that provides the most effective mode for conversion. We recommend the tool to our clients and are continuously pleased with the service we receive.

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

  • Frequency of campaigns, events, and surveys
  • Open, bounce, and click-through rates
  • Event registration rates
  • Survey completion rates
  • Use of social features
  • Use of mailing list sign-up tools

 “There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

 Constant Contact All Star Press Release 2011

Risks & Reputation Management: Action Items

Posted on March, 13, 2012 by - 1 Comment

You learned a lot of information when you attended “Risks & Reputation Management: Using Social Media to Protect Your Brand”. Or maybe someone you know wasn’t able to come. What are the takeaways?

Disclaimer: You will not be able to accomplish all of this in one day. I want to help manage your expectations. You will want to set aside time to accomplish these tasks on a regular basis (maybe once or twice a week) until you’ve worked your way through the list. Pace yourself. What you learn in this process about the online image of your name and your business will be worth all the effort.

• Perform a vanity search (*1)
• Respond to negative commenters in a positive and validating way (*2)
• Setup Google Alerts (*1)
• Setup Google Places (*3)
• Setup business on Directories (*3)
• Legacy Management/Process (*4)
• Assess Computer Systems security (*4)
• Create a Crisis Plan (*4)
• Setup internal Social Media Communications Policy (*4)
• Assess customer service requirements with survey (*2)
• Review website (I recommend reading it out of order to to more easily spot errors) for correct information, functionality, browser compatibility, update on a schedule to keep rankings high with Google (*4)

Blogs to show you how to do the action items:

*1 – Tools for monitoring your reputation

*2 – How to deal with negative customer feedback

*3 – Get yourself listed on the web

*4 – Legacy and process management, steps to take

 

[Image via CampaignsMD]

Risks & Reputation Management Event 3/13/12 Speakers

Posted on March, 13, 2012 by - 0 Comments

Speakers for “Risk & Reputation Management: Using Social Media to Protect Your Brand“:

Jack Wolf

Wolf Communications

http://www.prwolf.com

707-575-4415

 

Judith Delaney

TurnsonPoint Consulting

http://www.turnsonpoint.com

415-244-1360

Social Media and Reputation Management Survival Action Kit: Kerry’s Presentation

Posted on March, 13, 2012 by - 0 Comments
You may have missed Kerry Rego’s presentation at “Risks and Reputation Management: Using Social Media to Protect Your Brand”. If so, here is the slideshow.

The magic is in the supporting blogs so make sure you visit http://bit.ly/SMActionItems or a collection of blogs I’ve written that address reputation management here: http://bit.ly/krcrepmng
View more PowerPoint from Kerry Rego