Some people love to get birthday messages on Facebook.
Heck, the first year I was on I couldn’t figure out why no one wished me a happy birthday when my turn came. I realized I had the setting turned off (knowing a lot about reputation management can have its drawbacks).
And some people don’t.
If you’d like to keep your big day to yourself, here’s how to make sure all 900 of your friends aren’t notified, prompted to write on your wall, or purchase a Facebook Gift.
- Navigate to your profile
- Click Update Info (as of May 2013). It may get changed, so look for any kind of “Edit”.
- Click Edit next to Basic Information
- Click on the audience button next to your birthday
- Choose Only Me
There’s one more drop down that allows you to choose whether it can be seen on your profile at all. The options are: show my full birthday on my timeline, show only month and day on my timeline, and don’t show my birthday on my timeline.
Not showing your birthday to the entire world is a good preventative measure to take against identity theft (dang! I’ve shown you mine). Now that we can piece together more and more about each other based on the sheer volume available about us online, be safe where you can.
First go to their Page, click on the gear under the cover photo, and select Like as Your Page (the Like button is for you as a person). Then go back to your Page, start writing your post, type the @ symbol and the Page name, and it should appear as a link.
This creates a direct link between your Page and their Page. It’s cross promotion and creates goodwill. They will also appear in the box called Likes on your Page. This Like box shows businesses you recommend and want others to know about. If you want to tag the Page but don’t want them to stay in that coveted real estate, you can like them for the post then unlike them and they will not be featured in your Like box.
Did you know that much of the traffic to your website comes through your blog? It’s true. Business blogging is a necessity to attract visitors. You are probably thinking, “I don’t know what to write about.” I wrote a blog about good writing subjects called “15 Easy Blog Post Topics” and it’s one of my most popular (the subject matter never gets old). But I’m going to run you through the exercise I do with my clients that will map out for you what you’ll be writing about for the next year.
- Make sure you have 30 minutes to 1 hour of uninterrupted time. I promise that you won’t need that long but you need your brain to relax into this exercise.
- Print out 15 Easy Blog Post Topics, have it nearby, or open it in another browser window so you can refer to it.
- Start with a blank piece of paper, in document software such as Word, or in Excel. On the left hand side of the page, write the months May 2013 through April 2014 (I say this because I’m writing this blog in April 2013, adjust accordingly). See my Sample Editorial Calendar for an example that you can download.
- We are going to write a topic, subject, theme, or title (use any word that works for you) for each month for the next twelve. The reason I’m telling you to start next month is because I don’t want you to feel stressed about writing immediately. You need to have time to think about what you are going to write before it’s due.
- Here are some examples: I just got a great testimonial from a client. I’ll write “Testimonial from John Q. Public” on any of the months (don’t worry about what subject goes where yet) or I could write “History of my company” (why I do what I do). It’s a creative writing process, just keep writing subjects.
- When you’re done with the twelve subjects, take a look at their placement on the calendar. I like to do easy ones like the seasonally appropriate, “It’s January! What are your marketing or social media goals for the upcoming year?” or holiday specific because those belong on the calendar in predictable places. Then adjust the rest of your content to make sense, whether it’s sequential or if it’s specific to your business seasons. Tax accountants are aware of what people need to do to prep for taxes and that content is necessary to publish January-March. Wedding professionals are giving tips to their brides and grooms nine months before their weddings and their high season is June-August.
- Now visit your appointment calendar. Think about whether you write better in the morning, mid-day, or evening. What day of the week is the quietest in your office? Set an appointment on your calendar to write. Writing a blog can take 1-2 hours for writing, editing, research, photo placement, search engine optimization, and social media sharing. After a couple months, you will have to evaluate your success or lack thereof. If you find you don’t write, ask yourself why? Have you not scheduled it? Are you placing it on the wrong day or time? Ask yourself probing questions and you will get the answers. If you are sticking to your plan and things are going well, you can increase your output to twice per month then once a week. It’s rare that people are able to blog multiple times per week unless it’s their only job. This step is about setting up your expectations for realistic goals.
- BONUS STEP: You can do this now or when you are ready to write. Use Google’s AdWords: Keyword Tool to ascertain which words you will be putting in your blog are highly trafficked (hard to stand out in a crowded room) or those that have very little competition. I HIGHLY recommend you watch this short video that not only teaches you how to use it and what the terms mean. Remember, your visitors come to your site/blog based on the keywords you use!
You are all setup to write! Writing down and assigning those twelve subjects usually takes about 15 minutes. How did you do?
Video has the power to influence the way your audience and customers feel about you. A recent example of how you can do this is the new video that Facebook released that explains their NewsFeed redesign. Facebook has never been good at offering explanations about what they are doing and that they are, in fact, listening to their customers.
They have a horrible reputation for not caring and doing whatever they feel like. This may not be true. They might care very much but they have not been good at demonstrating it either way.
I work with a county services agency that has an image problem. Whether or not the press about them is true, I told the executive director that she really needs to get in front of the camera and address the myths and misconceptions that are floating around. By dealing with it personally and head-on, you can reduce the amount of misinformation and rumor spreading about your organization.
Show your customers your face and tell them what you want them to know. It will drastically change what they think when they hear the words coming out of your mouth.
I tested out the Rapportive add-on for my Gmail boxes today. The description on their site is “get rich contact profiles right inside Gmail” and that’s accurate. You hook up your Facebook or LinkedIn to see the contact information of the person that emailed you and you can also see previous emails from that person to the right of the email view pane. You can make notes, edit information, and send new email from the sidebar. Right now, I’m only connected via LinkedIn and it shows me whether or not you and I are already connected. This is a quick way to connect with new people right from your homebase. There are also apps you can use within Rapportive such as MailChimp, Bookingbug, Bantam Live and more. It was easy to install and so far it does what it says. It’s a fairly simple connection between your main form of communication (email) and your social networks.
Install and see if you like it. Do you know of any other great add-ons I should know about? Tell me in the comments.
*UPDATE 4/3/13 Pingraphy is back up but is now a pay for service. Boo.
*UPDATE 4/1/13 Pingraphy has been shut down. There really isn’t anything else out there that offers this service for low or no cost. You know of one? Tell me in the comments.
I’m sure my schedule is as crazy as yours. Not only do I teach my clients how to create a social media strategy, populate content on their channels, and train them to maintain those accounts, I also manage all my own social media channels. You probably realize because it’s what I do, that that’s A LOT of social media. I use Hootsuite to manage for the majority of my digital channels and ever since Pinterest came around, I’ve been wanting just one feature – the scheduler. Well, lo and behold, it’s finally here!
I found Pingraphy the other day (how, I don’t remember) and it has this elusive feature. It allows you to disperse your content out over time so that you don’t overload your followers feeds. You can find all the great stuff you want and drip it out slowly and/or post it at optimum times.
You sign in with your Pinterest password and you can see your dashboard with two sections: Manage and Track. Manage includes a scheduler, a view of what you’ve pinned recently and how they’ve performed with pins, repins, and comments as well as the pins waiting to be posted. The awesome part about the scheduler is that if you are pinning from a site with multiple pictures you’d like to include, it gives you the option of spacing out the individual images in minutes of your choosing so that they don’t pile up on each other. You can also upload right from your computer, connect to your Facebook profile (not pages), Flickr, or Picasa. You can even edit and enhance your images!
The Track section gives you account stats. It shows overall account activity, your Top Ten pins (thank you!), the it breaks down stats for each individual board.
With this new discovery, it will allow me to do in-depth research and spend a lot of time reading up on a particular subject because I will be able to pin it all in one sitting.
I think I’m in love.